Kajabi vs Propiaterra - Video Course Platform Comparison

Kajabi is a genuinely capable platform. If you want email marketing, sales funnels, a website, and course hosting all under one roof - and you're happy to rent that roof indefinitely - it works well. That's the honest version.

But a lot of course creators earning $100K+ reach a point where they start doing the maths. At Kajabi Growth ($199/month on annual billing), you're paying $2,388 a year. Every year. And in January 2026, Kajabi raised prices for the first time in ten years. Basic went from $149 to $179/month, contacts on the Basic plan were cut from 10,000 to 2,500, and existing users received no grandfathering.

Propiaterra is a different kind of answer to the same problem.

We build your course platform once - on Webflow, Outseta, Bunny.net, and Make - and every account is set up in your name, billed directly to you. You own the build, the data, and the student relationships. The tools are billed directly to you at cost (roughly $85–150/month depending on your scale). We don't take a cut of your revenue. We don't sit between you and your students. We build it and step back.

What Kajabi is genuinely good at

Kajabi's email marketing is the real thing - visual builder, sequences, automations, segmentation, CRM, all built in. If you've ever tried to stitch together ConvertKit, Stripe, Teachable, and a website builder, you know the appeal of having it in one place. Kajabi does that well.

The onboarding is fast. The templates are polished. The community features have matured significantly. For a creator who's just starting to build an online business and wants one tool to do everything, Kajabi makes sense - especially at the Growth level.

Where it gets complicated

The 2,500 contact limit on the Basic plan catches people off guard. That's not 2,500 paying students, it's 2,500 total contacts, including leads, subscribers, and anyone who ever filled in a form. Active course creators hit that ceiling faster than they expect.

Affiliates, advanced automations, and API access require Growth ($199/month) or higher. The branded mobile app - where your academy appears under your brand name in the App Store - is a paid add-on on Basic and Growth; it's only included on the $399/month Pro plan. Propiaterra platforms are fully mobile-optimised from the ground up, so your students access everything through their browser on any device. No app download, no App Store approval, no additional cost.

The Stripe surcharge is worth understanding too. If you prefer to use your own Stripe account rather than Kajabi Payments, Kajabi charges an additional 2% on Basic, 1% on Growth, and 0.5% on Pro, on top of Stripe's standard processing fees. At $10,000/month in revenue on Basic, that's $200/month going nowhere useful.

And when you cancel, your funnels, email automations, and page designs don't come with you. They're built in Kajabi's proprietary format. You get 90 days before everything is deleted. The content and email list are exportable as CSV; the years of automation work you built is not.

What Propiaterra does differently

We don't host your platform. We build it on industry-standard tools, and every account is in your name, billed directly to you.

Your design, built your way. Kajabi's editor gives you templates and a constrained canvas. Webflow gives you a professional design system built to your exact brand, your colours, your typography, your layout, your custom video player aesthetic. Nothing looks like Kajabi because none of it runs on Kajabi. Students land on your academy, not a platform's.

Your videos, delivered properly. Kajabi hosts video through Wistia with a 4GB per-file upload limit. Propiaterra delivers video through Bunny.net, a purpose-built global CDN used by serious media businesses. The player is custom-designed to match your brand. No generic player chrome, no file size anxiety.

Your CRM, email, and payments - all in your Outseta account. Outseta, which is the backbone of every Propiaterra platform, includes a full CRM with contact management, pipelines, and tagging; email marketing with broadcasts, sequences, and automations; native Stripe integration covering subscriptions, one-time payments, and trials; and a help desk. It's the same category of tool as Kajabi's marketing suite, except it lives in your account, under your control, with your data. Think of it like replacing HubSpot, Mailchimp, and a payment gateway with one connected tool, billed directly to you at published rates.

Your automations, your rules. Every workflow we build - student onboarding, progress triggers, certificate delivery, re-engagement sequences - runs in your Make account. You can see it, edit it, extend it, or hand it to any developer. It's not locked inside a proprietary automation builder you can never extract.

If we disappeared tomorrow, your platform would carry on exactly as before. Your Webflow site, your Outseta account, your Bunny.net CDN, your Make scenarios, all running under your accounts, all portable.

Your student data sits in your Outseta account where you are the sole data controller.

There's no monthly fee to Propiaterra. The tools cost $85–150/month depending on your business scale, billed at their published rates. We don't mark them up.

The honest trade-off: the upfront investment ($5,000–$12,000 depending on tier) is a real commitment. This isn't the right fit for someone just getting started. But for a creator already earning consistently from their courses, it's the difference between renting someone else's infrastructure and building on your own.

The ownership question

Here's the thing most platform comparisons don't say plainly: when you build on Kajabi, you're building Kajabi's asset as much as your own.

Your email sequences live in their system. Your course pages are built in their editor. Your community, your funnels, your automation logic, all of it runs inside infrastructure you can never fully extract. Creators who've tried to move describe it as "2–6 weeks of reconstruction work" at minimum. That's not a migration cost. That's a switching deterrent, by design.

With Propiaterra, every account - Webflow, Outseta, Bunny.net, Make - is in your name from day one. Your site, your data, your automations. There's nothing proprietary to unpick if you ever want to move, change, or hand the platform to someone else. Or sell your business.

A note on price

We're not trying to compete with Kajabi on monthly cost, that's not the right comparison. The right comparison is total cost over time.

Kajabi Growth at $199/month = $2,388/year, indefinitely, with prices that can change.

Propiaterra Signature = $7,500 once, then ~$100/month in tool costs you'd be paying to Webflow, Outseta, and Bunny directly regardless.

By year four, the Kajabi user has spent over $9,500. The Propiaterra client has spent $7,500 plus roughly $4,800 in tools. And owns an asset, not a subscription.

You can calculate your actual costs using our pricing calculator at the end of this article.

Which is right for you?

Kajabi is probably the better choice if you're still building your audience, want everything in one login, and aren't yet at a point where platform ownership is a priority.

Propiaterra is worth a conversation if you're already earning consistently from your courses, you want your platform to be yours, not rented, and you'd rather pay once than forever.

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